Kinoak

alfies welcomes Kinoak in store- Ex P.A.M designer Amie has created this amazing new label out of Melbourne with one of the best Floral prints you'll see this Summer x

A.T.P Atelier Sandals

Coupling genuine Italian
craftsmanship and attention for details with the Scandinavian contempo-
rary design results in the effortless elegance of  A.T.P sandals

Carly Hunter

Carly Hunter's sublime new Spring collection has arrived in store x

Mel x

Here is our adorable friend Mel wearing her August St Overalls from alfies store.

She's an amazing photographer too, so Check out her beautiful blog, http://melaniewatkins.blogspot.com.au

Summer Whites

Bigeni Basics Cord Sweatshirt, Petite Grand Ring, Thursday Sunday Fly Front Shirt Dress, Deadly Ponies Mr Leopard Bag, Dress Up Summer Sheer Shirt and Sportif Short, Benah Tara Mini Chain Bag

Summer Blues

From Left: Kate Sylvester Isobel Dress, Benah Kodi Cuff in Navy, Benah Classic Canvas Tote in Blue, Urge Tatum Platforms in Mint, Thursday Sunday High Waisted Midi Skirt in Teal, Benah Alex Ipad Case in Black and Stripe.

Sunshadows

The beautiful new collection by Benah has arrived in Store! 

Beautiful Australian Made Leather Goods, Bright Canvas Beach Bags, Silk and Cotton Summer Scarves and a refill on the Limits Cuffs and Kodi Leather Cuffs x

alfies introduces P.A.M

Images from PAM's New Spring Collection PARIS MEXIO

In Store now x

New Men's Three Over One

New Spring Men's Three Over One has just arrived in Store!

Deadly Ponies Bags

We've just received a new delivery of Deadly Ponies Bags in Beautiful Brand New Spring Colours!

Thursday Sunday Jacket

Thursday Sunday's Linen One Button Jacket in Sand Featured on Russh online x

Whyred 2012

Inspired by Caspar David Friedrich's landscape paintings, Whyred's new collection explores the depths of mystical forests, natural shapes and vivid colours with the contrast of modern elements of man made objects and architecture in a natural palette of Rock Red, Moss Green, Earth Brown and Mustard.

Come in store to see this wonderful new collection, plus all your favourite Whyred Basics we've stocked up on in new colours x

Sylvester's Spring Collection

Kate Sylvester's diffusion line, Sylvester are always collections with such fun. Wearing her inspiration on her sleeve, Kate Sylvester designs her line according to whatever she's influenced by at the time. This season is all about L.A skaters, but not as we know them. Sure there's grunge in there, the look book styled back with converse and skate boards, but there's also a whole smattering of summer references; palm trees reminscent of L.A's deserty Oasis,  pretty party dresses, a jazzy ukulele, a cheeky mini crab print and 50's hawaiian shirts, the kind of pieces that make you want to be young and kick around a skate park wearing, or as a grown up, wear to fabulous parties x

Patterned Blazers

The Sartorialist's next prediction is Patterned blazers and we agree. Check out the amazing Navy Polka Dot Blazer from threeoverone below x

Small-scale printed cotton sportcoat…… Check!

Black framed old-school glasses….. Check!

Black leather portfolio….. Check!

White shirt & dark tie…. Check!

I think we have a new trend!

Threeoverone Summer

Threeover one is a brand for Gentleman.

 Sticking with the philosophy of honest and hardworking menswear apparel, Jim Thompson, the labels designer sources the finest fabrics, and the coolest prints that represent the mens working wardrobe of the 1930's and 40's.

Featuring a Bird of Paradise Print and an Anchor Print, Jim's pieces are an Ode to Summer's past gone, recreating vintage looks in a modern context

Attention to quality fabric and workmanship is integral to the label with all the pieces being made right here in Australia. 

See the new collection here instore at alfies x

alfies store is introducing all it's new spring collections in store, so stay tuned for regular updates x

Thursday Sunday

We interviewed designers Mara and Iris from Thursday Sunday about Summer, Holidays, Childhood Memories and their Perfect Summer's Day.

Introducing Thursday Sunday

We're very excited to introduce Thursday Sunday to alfie's store this season.

Launched in 2009 in Melbourne by two girlfriends, Iris and Mara, the label is a reflection of the duo's shared inspirations and aesthetic.

All made in Australia using natural fibres, Thursday Sunday's collection features beautifully cut trousers, clean shapes and a perfectly subtle neutral palette that reinforces their classical sensibilities with fabrications of natural cottons, linen, hemp and yak hair.

This season marks the introduction of the girl's first print; a fern patterned palette in soft washed out colours that pairs back perfectly with their modern minimalist look.