Thursday 30 August 2012

alfies introduces P.A.M

Images from PAM's New Spring Collection PARIS MEXIO
In Store now x





Thursday 23 August 2012

New Men's Three Over One

New Spring Men's Three Over One has just arrived in Store!




Wednesday 22 August 2012

Deadly Ponies Bags


We've just received a new delivery of Deadly Ponies Bags in Beautiful Brand New Spring Colours!





Thursday Sunday Jacket




Thursday Sunday's Linen One Button Jacket in Sand Featured on Russh online x

Whyred 2012



Inspired by Caspar David Friedrich's landscape paintings, Whyred's new collection explores the depths of mystical forests, natural shapes and vivid colours with the contrast of modern elements of man made objects and architecture in a natural palette of Rock Red, Moss Green, Earth Brown and Mustard.

Come in store to see this wonderful new collection, plus all your favourite Whyred Basics we've stocked up on in new colours x







Friday 17 August 2012

Sylvester's Spring Collection


Kate Sylvester's diffusion line, Sylvester are always collections with such fun. Wearing her inspiration on her sleeve, Kate Sylvester designs her line according to whatever she's influenced by at the time. This season is all about L.A skaters, but not as we know them. Sure there's grunge in there, the look book styled back with converse and skate boards, but there's also a whole smattering of summer references; palm trees reminscent of L.A's deserty Oasis,  pretty party dresses, a jazzy ukulele, a cheeky mini crab print and 50's hawaiian shirts, the kind of pieces that make you want to be young and kick around a skate park wearing, or as a grown up, wear to fabulous parties x



Patterned Blazers


The Sartorialist's next prediction is Patterned blazers and we agree. Check out the amazing Navy Polka Dot Blazer from threeoverone below x




Small-scale printed cotton sportcoat…… Check!

Black framed old-school glasses….. Check!

Black leather portfolio….. Check!

White shirt & dark tie…. Check!

I think we have a new trend!





Wednesday 15 August 2012

Threeoverone Summer

Threeover one is a brand for Gentleman.
 Sticking with the philosophy of honest and hardworking menswear apparel, Jim Thompson, the labels designer sources the finest fabrics, and the coolest prints that represent the mens working wardrobe of the 1930's and 40's.
Featuring a Bird of Paradise Print and an Anchor Print, Jim's pieces are an Ode to Summer's past gone, recreating vintage looks in a modern context
Attention to quality fabric and workmanship is integral to the label with all the pieces being made right here in Australia. 
See the new collection here instore at alfies x







alfies store is introducing all it's new spring collections in store, so stay tuned for regular updates x


Thursday Sunday



We interviewed designers Mara and Iris from Thursday Sunday about Summer, Holidays, Childhood Memories and their Perfect Summer's Day.






















Wednesday 8 August 2012

Introducing Thursday Sunday

We're very excited to introduce Thursday Sunday to alfie's store this season.
Launched in 2009 in Melbourne by two girlfriends, Iris and Mara, the label is a reflection of the duo's shared inspirations and aesthetic.
All made in Australia using natural fibres, Thursday Sunday's collection features beautifully cut trousers, clean shapes and a perfectly subtle neutral palette that reinforces their classical sensibilities with fabrications of natural cottons, linen, hemp and yak hair.
This season marks the introduction of the girl's first print; a fern patterned palette in soft washed out colours that pairs back perfectly with their modern minimalist look.











Monday 6 August 2012

Bigeni Basics

alfies is delighted to introduce the beautiful new spring collection by Bigeni Basics.
Gary Bigeni's range reminds us of all the simple things we love about summer. Holidays, Late breakfasts reading the paper, That first dip into the Swimming Pool, Afternoon Naps, Cutting all your hair off, Home-Made Ice Blocks, and Freshly cut flowers.
Gary's collections are all about simplicity; beautiful relaxed cuts, soft fabrications, clean lines in sophisticated palettes- the kind of stuff you just want to throw on but feel instantly and effortlessly beautiful.